Maelstrom Icon Design
This project is an icon design exploration using the Maelstrom typeface 
from Klim Type Foundry. Among various typefaces, Maelstrom was chosen 
for its suitability in transforming from typography to iconography.
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Academic Project
(2024)



Experiments in Type:
‘What’s in my room?
Editorial Design
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Academic Project
(2023)



Urban Outfitters 
Rebranding
Branding
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Academic Project
(2025)




Music Festival: ‘10:11’Branding
Etiam euismod elit id nisl lacinia commodo. Donec non neque quis mauris malesuada ultricies. Sed posuere sem velit, nec vestibulum enim laoreet a. Duis imperdiet egestas pulvinar, In gravida turpis arcu, et semper nisl pellentesque est. 

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Academic Project
(2024)




ZARA Campaign: ‘Permeate’AI/Branding
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Academic Project
(2024)




TOM FORD Campaign: ‘Unveil’AI/Branding
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nisl pellentesque est. 

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Academic Project
(2025)


Hyejin (Cherry) Shin
©Cherry